TRUTHLY
MARKETING SUPPORT FOR A CATHOLIC AI STARTUP
Designing for Those Seeking Truth
Two years ago, I got a call from Jake and Zac saying they were launching a Catholic AI app to help bring clarity to those seeking Truth. Today, Truthly is one of the fastest-growing Catholic apps with over 350k downloads and counting. I've been proud to help support and grow the brand through various marketing and brand collateral.
Challenge
For the Truth Seekers
We toyed with various visual approaches on how to best present Truthly to new customers. We eventually landed on "The Truth Seeker". A conceptual piece, showcasing someone being confronted by Truth, in a world filled with noise. The concept has since become the hero image of the brand, becoming Truthly's first visual touchpoint across the Appstore, social, and ads.
Solution
Marketing Support for a Growing Brand
Truthly has been taking the world by storm. It's ventured into news media, YouTube documentaries, public engagements, and so much more. Helping the brand in various marketing collateral has allowed Truthly to grow, while keeping the team focused on their mission—spreading the Good News.
Result
Next
Project.
Each project shows how I approach design, structure, and development.
